Marketing is becoming more and more competitive, and with new software and advancing technology, it's more accessible than ever to create great marketing content.
So with that in mind, you need to find a way to make your marketing stand out.
Enter drone photography and videography.
Aerial photos can give a fresh, unique perspective on something your audience wouldn't normally see.
Here's an example: let's say you run a live events business and you're trying to sell more tickets to a yearly festival. Your audience has become used to the photos you normally post of the event, so despite the great photography, your audience isn't engaging with your marketing. This year, you decide to mix in some drone photos of the event, your audience sees your festival from a new perspective, and they're more inclined to buy a ticket. See how easy that is?
Now that you understand how powerful drone photography can be, let's talk about how you can use it in your marketing.
Using Drone Photos in Email Marketing
Email marketing is a great way to build trust and nurture the relationship with your audience. Leveraging drone photos can help you take your email marketing to the next level, whether you're including photos in a newsletter or sending out a promotional email.
Here are a few easy ways to incorporate drone photos in your email marketing:
- Send a link to a gallery after an event
- Put a photo as a header at the top of your email
- Include a photo in your email signature
You might also consider making sure the photos you use align with the season you're in. Here in Madison, we get to enjoy winter, spring, summer, and fall, so it's easy to get photos during all parts of the year. When it's fall, use a photo of fall, etc.
Using Drone Photos on Your Website
Your website is often the first impression someone has of your business, so you want to make sure it's a good one. Adding drone photos to your website can help it stand out and give your audience a better sense of what you're all about.
Here are some great ways to use drone photos on your website:
- As a hero image on your homepage
- On your about page to show off your location
- On product pages to give a different perspective
- On blog posts to accompany the article
Since you're on the Above Madison website right now, you'll notice nearly all of the photos we use were taken by a drone. Feel free to explore other parts of our site to see some examples of drone photography on a website.
Two final tips here, if you use drone photos on your website, make sure you:
- Have a license to do so. Unlike Above Madison, other companies will charge a license fee to use the drone photos they take for you.
- Properly crop and resize your images. Drone photos tend to be fairly large which can negatively impact your website speed. Use a resizer tool like Photoshop to scale your photos down.
Using Drone Photos on Social Media
Social media is a great way to connect with your audience and share content that they'll find interesting or useful. And what's more interesting or useful than a beautiful aerial photo?
Drone photos are especially well suited for platforms like Instagram and Pinterest, where people are used to seeing eye-catching images. But you can also use them on other platforms, like Twitter and Facebook.
Here are some ideas for using drone photos on social media:
- As a cover photo or profile picture on social media platforms
- In posts promoting live events
- In posts showing off a new product
- To give a behind-the-scenes look at your business
You can post a photo directly (with no graphics), or you can incorporate your drone photos into a design. We love Canva to create simple, beautiful graphics even if you don't have any design experience.
Drones have opened up a whole new world of photography opportunities. By using drone photos in your marketing, you can make your assets more interesting and engaging, which can lead to more sales. We've provided some tips for how you can use drone photos in your email marketing, website design, and social media posts. But if you need someone to capture those photos for you, request a quote from us today!
